@font-face {
  font-family: 'Audience Jakarta';
  src: url('jakarta.woff2') format('woff2');
  font-style: normal;
  font-weight: 400 800;
  font-display: swap;
}

@font-face {
  font-family: 'Audience Playfair';
  src: url('playfair-italic.woff2') format('woff2');
  font-style: italic;
  font-weight: 400;
  font-display: swap;
}

.home .audience-paths {
  --audience-ink: #0f172a;
  --audience-copy: #475569;
  --audience-rule: #e2e8f0;
  --audience-blue: #0077b5;
  --audience-navy: #051224;
  padding: 0 0 64px;
  background: #fcfdff;
  color: var(--audience-ink);
  font-family: 'Audience Jakarta', Arial, sans-serif;
}

/* Share the responsive gutters and outer edges of the discovery grid below. */
.home .audience-inner.container {
  max-width: 1060px;
}

.audience-heading {
  display: grid;
  justify-items: center;
  gap: 12px;
  margin: 0 0 32px;
  text-align: center;
}

.audience-tag {
  display: inline-flex;
  align-items: center;
  gap: 7px;
  padding: 4px 12px;
  border: 1px solid var(--audience-rule);
  border-radius: 999px;
  background: white;
  color: #334155;
  font-size: 11px;
  font-weight: 600;
  line-height: 16px;
  letter-spacing: .025em;
  text-transform: uppercase;
}

.audience-tag::before {
  content: '';
  width: 6px;
  height: 6px;
  flex: none;
  border-radius: 50%;
  background: #0284c7;
}

.audience-heading h2 {
  margin: 0;
  color: var(--audience-ink);
  font-family: inherit;
  font-size: clamp(30px, 3.1vw, 36px);
  font-weight: 800;
  line-height: 1.12;
  letter-spacing: -.025em;
}

.audience-heading h2 span {
  display: block;
}

.audience-heading h2 em {
  color: #075985;
  font-family: 'Audience Playfair', Georgia, serif;
  font-style: italic;
  font-weight: 400;
}

.audience-heading p {
  margin: 0;
  color: var(--audience-copy);
  font-size: 15px;
  line-height: 1.55;
}

.audience-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 24px;
}

.audience-route-card {
  display: flex;
  min-width: 0;
  flex-direction: column;
  padding: 12px;
  border: 1px solid var(--audience-rule);
  border-radius: 24px;
  background: white;
  box-shadow: 0 30px 60px -45px rgba(15, 23, 42, .35);
}

.audience-media {
  position: relative;
  isolation: isolate;
  overflow: hidden;
  aspect-ratio: 2.15;
  border-radius: 16px;
  container-type: size;
}

/* Keep both photos in their original proportions as the frame changes shape. */
.audience-crop {
  position: absolute;
  left: 50%;
  top: 0;
  width: max(100%, 190.48cqh);
  aspect-ratio: 566.95 / 297.64;
  transform: translateX(-50%);
}

.audience-crop img {
  position: absolute;
  max-width: none;
  object-fit: fill;
}

.visitor .audience-crop img {
  top: 0;
  left: -9.33%;
  width: 118.66%;
  height: 101.01%;
}

.local .audience-crop img {
  top: -34.94%;
  left: -1.06%;
  width: 104.59%;
  height: 284.78%;
}

.audience-label {
  position: absolute;
  left: 14px;
  bottom: 14px;
  display: flex;
  align-items: center;
  gap: 8px;
  padding: 4px 12px 4px 4px;
  border: 1px solid rgba(255, 255, 255, .32);
  border-radius: 999px;
  color: white;
  background: rgba(255, 255, 255, .16);
  -webkit-backdrop-filter: blur(10px);
  backdrop-filter: blur(10px);
  font-size: 13px;
  font-weight: 600;
  line-height: 1.6;
  text-shadow: 0 1px 3px rgba(0, 0, 0, .4);
}

.audience-icon,
.audience-link-icon,
.audience-cta-icon {
  display: grid;
  flex: none;
  place-items: center;
  border-radius: 50%;
}

.audience-icon {
  width: 28px;
  height: 28px;
  background: white;
}

.local .audience-icon {
  background: var(--audience-navy);
}

/* Preserve the exported SVGs’ intrinsic dimensions. */
.audience-icon img,
.audience-link-icon img,
.audience-cta-icon img {
  width: auto;
  height: auto;
  max-width: none;
}

.audience-body {
  display: flex;
  flex: 1;
  min-width: 0;
  flex-direction: column;
  align-items: flex-start;
  padding: 20px 16px 14px;
}

.audience-body h3 {
  margin: 0;
  color: var(--audience-ink);
  font-family: inherit;
  font-size: clamp(22px, 2.15vw, 26px);
  font-weight: 700;
  line-height: 1.15;
  letter-spacing: -.035em;
}

.audience-body p {
  max-width: 48ch;
  margin: 8px 0 18px;
  color: var(--audience-copy);
  font-size: 15px;
  line-height: 1.55;
}

.audience-shortcuts {
  align-self: stretch;
  margin: auto 0 20px;
  padding: 0;
  border-top: 1px solid var(--audience-rule);
  list-style: none;
}

.audience-shortcuts li {
  margin: 0;
  padding: 0;
  border-bottom: 1px solid var(--audience-rule);
}

.audience-shortcuts a {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 12px;
  min-height: 48px;
  padding: 8px 0;
  color: var(--audience-ink);
  font-size: 14px;
  font-weight: 600;
  line-height: 1.6;
  text-decoration: none;
}

.audience-link-icon {
  width: 28px;
  height: 28px;
  background: #f1f5f9;
}

.audience-shortcuts a:hover {
  color: #075985;
  text-decoration: underline;
  text-underline-offset: .2em;
}

.audience-paths .audience-cta {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  min-height: 44px;
  padding: 6px 6px 6px 18px;
  border-radius: 999px;
  background: var(--audience-blue);
  color: white;
  font-size: 14px;
  font-weight: 600;
  line-height: 1.6;
  text-decoration: none;
}

.audience-cta-icon {
  width: 32px;
  height: 32px;
  background: rgba(255, 255, 255, .22);
}

.audience-paths .local .audience-cta {
  background: var(--audience-navy);
}

.local .audience-cta-icon {
  background: var(--audience-blue);
}

.audience-paths .audience-cta:hover {
  background: #075985;
}

.audience-paths a:focus-visible {
  outline: 3px solid #075985;
  outline-offset: 3px;
}

@media (max-width: 760px) {
  .home .audience-paths {
    padding: 0 0 52px;
  }

  .audience-heading {
    gap: 14px;
    margin-bottom: 32px;
  }

  .audience-heading h2 {
    font-size: clamp(29px, 7.7vw, 41px);
    line-height: 1.12;
    text-wrap: balance;
  }

  .audience-heading p {
    max-width: 37ch;
    font-size: 16px;
  }

  .audience-grid {
    grid-template-columns: minmax(0, 1fr);
    gap: 20px;
    max-width: 570px;
    margin: 0 auto;
  }

  .audience-media {
    aspect-ratio: auto;
    height: clamp(210px, 72vw, 298px);
  }

  .audience-body {
    padding: 20px 14px 16px;
  }

  .audience-body h3 {
    font-size: clamp(24px, 6.5vw, 32px);
  }

  .audience-body p {
    margin: 10px 0 20px;
  }

  .audience-shortcuts {
    margin-bottom: 24px;
  }

  .audience-shortcuts a {
    padding: 10px 0;
  }
}